PSD To HTML: Domain Name is Crucial for the Success of ‘On Page Optimization’ OF Your Website!

Domain Name is Crucial for the Success of ‘On Page Optimization’ OF Your Website!

Written by admin on June 24, 2010

A domain name is a unique identifier registered by an individual or organization. domains It is alphanumeric characters and dashes (separated by periods) which maps to IP address of the computer or site on the internet. A domain name must be unique. Internet users access your website using your domain name and for online presence, domain name is the uppermost requirement. So, it should be something which is easy to remember, clearly define the website, and is easy to market.

Domain name registration is the first step to start your website. Like naming a newborn child, your website too requires a name to be known and referred to on web. Domain name registration is about identifying your website on the net.

In this article, we provide a few important guidelines, which one should keep in mind while registering a new Domain name.

1. It should not be as easy to confuse it with any other popular domain name, but at the same time, it should be unique and easy to remember and most importantly relevant to your line of business and avoid long and hyphenated domains which are not good because they add to confusion. Moreover, people rarely remember them, so keep it short, simple and easy to type.
2. Keep your target audience in mind: Before you pick a domain name you should know your target audience, and what you intend to offer them.
3. Prefer dot-com: using a .com version of a URL is better than other versions, but if you’re serving only a particular area or specific country, then a country specific domain is better.
4. Protect your brand name: Register your name with multiple extensions in order to avoid competitors using your name with different extension. For example, domain name such as propertysensex.com when registering multiple extensions like propertysensex.net and propertysensex.org, this can help you capture a wider audience. When visitors arrive at the alternate extension domains, you can redirect them to your website.
5. Keyword: Try to use major keywords in your domain (keywords which potential customers are likely to use to search your line of business).
6. Descriptive Domain Names: A visitor may intend to visit johntravels.com, but mistakenly type jhontravels.com instead. By anticipating these typing errors and registering them as domain names, you can catch visitors before they are led by a competitor who may use the same strategy to lure your visitors to their own site.
7. Domain Registration Term: it’s always better to book a domain for 2 to 5 years, than for a short period say one year. Search engines may view a long-term domain name commitment favorably when indexing your site.
8. Private Domain Registration: private domain registration is more of a necessity than a luxury; still many continue to neglect this critical component of domain name registration. For a small monthly fee, private domain registration can keep your personal contact information out of the WHOIS database, where it is available to the public through a simple domain search.
9. Secure Your Domain Name Registration: By locking your domain name, you protect it from both unauthorized activity and human errors. When your domain is protected, a third party cannot transfer your domain to a different registrar without your consent. By locking domain name you also prevent possible accidental changes to your domain name servers, which can disrupt your website and business email.
10. Register both the full name and its abbreviation.
If your chosen name is quite long; register both its full version, as well as its abbreviation. Many big firms failed to do this and have seen the consequences of this oversight. An example is Reliance Industries which only registered www.ril.com but not www.reliance.com or www.relianceindustries.com
11. It should not be totally different from the website theme for e.g. Fairtilizer.com sound like a website related to fertilizers but it’s a music website.
12. Avoid copyright infringement.
13. Avoid using numbers in domain name
14. Always choose a reputed registrar for your domain

Domain Name Registrar:
Domain names can be purchased from a variety of domain name registrars.

Table1: Top Domain Registrars in USA

Rank	Registrar	Price (.com/year)	Market Share	Total Domains
1	GO DADDY	$10.69	28.268%	29,851,943
2	ENOM	Resellers	8.334%	8,800,401
3	NETWORK SOLUTIONS	$9.00	6.243%	6,592,730
4	WILDWEST DOMAINS	Resellers	2.926%	3,089,383
5	REGISTER.COM	$35	2.505%	2,645,528
6	MONIKER	$8.02	2.479%	2,617,604
7	DOTSTER	$15.95	1.076%	1,136,016
8	ONLINENIC	$7.59	1.038%	1,095,641
9	DIRECTNIC	$15.00	0.867%	915,125
10	DOMAINDISCOVER	$10.98	0.854%	901,701

Table2: Top Domain Registrars by Total Domains
06/29/2009 – 07/20/2009

Rank	Registrar	Market Share	Total Domains
1	GO DADDY	28.268%	29,851,943
2	ENOM	8.334%	8,800,401
3	TUCOWS	6.913%	7,300,364
4	NETWORK SOLUTIONS	6.243%	6,592,730
5	MELBOURNE IT	4.471%	4,721,510
6	SCHLUND+PARTNER	4.417%	4,664,941
7	WILD WEST DOMAINS	2.926%	3,089,383
8	REGISTER.COM	2.505%	2,645,528
9	MONIKER	2.479%	2,617,604
10	PUBLIC DOMAIN REGISTRY	2.076%	2,192,464

Source: http://www.webhosting.info/registrars/fastest-growing-registrars/global/

Configuring the Domain Name

After registering the domain names, you need to provide the IP address for the name servers you want the domain name to point to. You can contact your hosting company support department and they will assist you. You need IP addresses from your hosting company and edit the same into domain DNS section in your domain control panel.

Domain-related Magazines and Weblogs
http://www.domaineditorial.com/
http://blog.domaintools.com/
http://www.dailydomainer.com/

Domain Tools
http://www.dnsstuff.com/
http://www.domaintools.com/

We would be glad to hear any comments and views about this article.