PSD To HTML:

Understanding Why and How of a FAQs Page of Website

Written by admin on July 22, 2011

A website needs to have all that it wants to convey to its visitors. In other words, it must provide an answer to the users’ queries by means of content. As it may not be possible to create a separate page for every piece of information and also because some things are too common to create an individual page for, website owners opt to have a well constructed FAQs page by means of which they can address the questions in the users’ mind and help them sort the confusion of any kind.

In addition to this, certain type of sites with complex information or multiple pages need to have a FAQs page to make it easy for the visitors to clear their doubts.

To further highlight the importance of this page, we will discuss the benefits of having it and will also put light on how to design it effectively.

FAQs Page – Why Include it in Your Website?

Extended Support to Customers

By providing the answers to common issues users face, FAQs page is an extension of the support that every service provider wishes to give to the customers and satisfy them.

Helps Users Reach a Decision

Again by providing the information generally sought by the users, the page aids the decision making. This is because they are able to sort most of their queries using this page. Thus, it helps increase conversions.

Saves Users’ Time

The absence of this page will require the users to contact the owner even to enquire about a small thing and it may happen that they may not do it as some other site has answered their queries through its FAQs page. Therefore, to save their time and offer them instant information they would like to know, it is advisable to have an informative FAQs page.

Despite the above mentioned advantages, webmasters don’t pay much attention to this page and as a result, most of the FAQS pages that we find on the sites are not up to the mark. Here therefore, we are going to mention some ways to increase the attractiveness of the page and make it more effective.

Effective FAQs Page – How to Achieve this Goal?

Keep the Focus on Information

Given the basic purpose of the page is to provide an answer to the users; it is the right practice to keep entire concentration on information rather than design. The design should be appealing but not such that it diverts the attention from the questions.

Select the Questions with Users in Mind

Don’t put in questions that you would like to answer. Instead think from the users’ angle, figure out the questions and place them in the page along with suitable & short answers.

Categorize the Questions

A user may not be interested in every question. In this regard, categorization of questions helps in reaching the desired question and its answer. However, the categorization should be meaningful and not just done for the heck of it.

Provide the Option to Search

Having too many questions on the FAQs page can prove troublesome for the visitors and they may end up finding the question itself and go back unsatisfied. To avoid such a question, provide them a search option with which they can easily and quickly locate the question and get the answer.

Make Questions Clickable

Again, if the questions are too many, then it is wiser to put them together and make them clickable so that users can click on them to reach answers. The advantage of this is, users will be able to see all the questions and then can view the answers by clicking on them one by one or straightaway going to those they would like to have information on.

Last but not the least, lets users find FAQs easily

An obscure FAQs page will not do any benefit no matter how efficiently it can cater to users information needs. Therefore, it is highly important to make sure that it catches the attention of the users fast.

Thus in order to utilize the benefits of FAQs page, it is essential to design it in the right fashion. We hope that this brief information sheds some light and acquaints the readers with the benefits of having this page on the site as well as how to make it better.

We also look forward that our readers share their ideas as well.