Design Attractive Coming Soon Pages & Develop Users’ Interest
Written by admin on July 27, 2011
Tease the audience with effective Coming Soon Page
Unlike earlier days, where a Coming Soon Page was either simply stated as “The site is under Construction” or “We will be live soon”, the scenario has much changed and webmasters have realized that they can develop the interest of the visitors right from the very beginning by offering them an interesting Coming Soon page. The page can be made to act as a Teaser and drive the users to make a visit time and again to find whether the site has become operational or not.
It is a common observation to find visitors making a quick exit, the moment they land on an under construction page because of its dull and boring appearance. But if it is build in a manner that makes visitors stay and offers a brief introduction of what the site will be all about, then it in some way assures that they will come back. Therefore, over the time, designing a Coming soon page had undergone many changes and now designers make it a point that it is attractive, effective and contains the right set of information.
In this write up, we are going to mention some of the ways that help build effective Coming Soon pages.
Must To Do Things To Create a Good Coming Soon Page
Establish the identity for audience to remember
It is highly beneficial to create your identity even before the site goes live, for the users will be able to remember you. Many may doubt the possibility of this but it can be easily accomplished by having a logo designed and placing it on the coming soon page. A logo is an effective element with the potential to create a strong impression. The biggest advantage of a logo is that users can easily memorize a logo and they often identify a business/service with it. Thus, logo must form a part of the coming soon page.
In addition to this, colors also have their impact and users also associate them with a company. It is thus, important to select a color theme in advance and use it in the page.
Provide Brief introduction
It is a great idea to welcome visitors with a message that introduces you and your business to them. Here, it must be noted that a user should be given just a glimpse so that they become curious to know more. It is an important consideration, for if you divulge all details, they may not come back. But if you leave them with certain questions, they feel bound to come back.
It can be said that curiosity is a major factor that drive users to action and thus, this element should be a part of coming soon page.
Link to social media
The scope of social media cannot be sidelined even while designing a coming soon page as it can play a significant role in popularizing the site even before its launch. There are several social networking (Facebook, Twitter, Orkut, Delicious, Myspace, StumbleUpon, etc) and social news sites (Reddit, Digg, Slashdot, Fark, etc.) that can be linked to. This can create a social circle and drive visitors to the site.
Make them subscribe
It is mentioned above that it is important to develop the interest of the visitors and once it is achieved, the next thing to do is make them subscribe. This can be done easily by including a sign up form.
The Sign up form should be adequately designed matching the overall design of the page and must ask necessary information from the visitors. It must not take too much of their time so that visitors can eagerly fill to know the updates.
Mention Contact Details
Though it may appear a bit out of place, but adding contact details, to a coming soon page, whether it is address, phone number or an email id, can serve many purpose. It establishes that you really exist, provides a chance to users to verify and in a way helps build credibility even before the official launch of your site.
Contact details also play a significant role in those cases where a business has long presence but is entering the Web world now. In such a case, by providing these details, the business offers its users to make direct enquiries without making them wait for website’s launch.
Examples of Coming Soon Page
SmartPixel
Hyperlingo
Johny Walker
Birdbox
Five Second Projects
Accentuate
Upstate Design Collective
Irava
ClockMeIn
MyNiteLife
Statnip
BetterBlogger
SquidChef
ChkChkBoom
FavMovie
Hosteeo
Dialed Tone
PotatoMice
Moses Mehraban
Wuit
Evert Slagter
BlueBird
Sprocket
UniquePayments
Uooo
It can be concluded that an effective Coming Soon page can create a positive impression and give the required boost to a site before it goes live for the users. Thus, it must be made effective enough.
We hope that you find the above ways useful. If you have some other suggestions, kindly do us a favor of dropping a comment. We would be delighted to come across your ideas.
